Lakes & Cumbria Today

the Lake District and Cumbria’s biggest-selling and longest-established visitor guide

Who we are

Our history

Lakes & Cumbria Today was first produced by Stuart Bell and Alistair Thompson in 1999 as a way to share their love of the area with avid readers. The guide has since grown in popularity and is now the biggest-selling and longest-established guide to the Lake District.

With Stuart and Alistair retiring, today the guide is published by Offstone Publishing – a Northumberland-based publishing house with a number of tourism, hospitality and niche magazine titles covering areas of interest across the UK.

Lakes and Cumbria Today guides

Lakes & Cumbria Today, today

Lakes and Cumbria Today provides visitors to the region with a source of enjoyable, well written and attractively presented long-life information in one place – all for just £3.75.

Easy to pack away in the car, carry in a backpack or tuck into a jacket pocket, the guide has been a source of information and inspiration for thousands of visitors to the Lake District and Cumbria.

Meanwhile, the digital (PDF) version of the guide is a great option for those looking to plan a visit and keep a copy saved on their tablet or smartphone as a searchable reference.

Advertising with Lakes & Cumbria Today

More than 12,000* copies per year are purchased and an additional 3,000 bedroom browser copies are distributed to accommodation providers. The guide is available at more than 500 outlets in the region as well as all major service stations on the M6 and A1(M). It is also available at Tourist Information Centres and at Cumbria’s main tourist attractions.

The guide is read by tourists and visitors to the region looking to connect with local businesses, services and attractions
Excellent advertising value and flexible approach
20,000 copies printed and distributed
3,000 bedroom browser copies available for guests of hotels and B&Bs
Target specific visitors with an advert placed in your geographic area in the guide
Additional online listings for all advertisers
Advertising options available to suit any budget and size of business


Where can I buy the guide?

Printed and digital versions of the guide are available from this website. Instructions on accessing the digital version will be emailed to you. Printed copies can be posted to any UK address. You can also pick up Lakes and Cumbria Today in more than 200 locations across the region from newsagents, supermarkets and motorway services on the M6 and A1(M) to Tourist Information Centres, Cumbria’s main tourist attractions, shops, cafés and petrol stations

How do I advertise with Lakes and Cumbria Today?

Please call Offstone Publishing on 01661 844 115 or email, where a member of our team will be happy to discuss the range of opportunities with you

Can my business/attraction sell copies of the guide?

Yes, we would be delighted to provide you some copies to sell within your establishment. Please call Offstone Publishing on 01661 844 115 or email, where a member of our team will be happy to discuss this with you

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    "This is undoubtedly the best guide for the Lake District - we've enjoyed so many places we wouldn’t have discovered without the guide"
    John Parker

    Our team

    Claire Dupree Jeans
    Lisa Anderson
    Sales Manager
    Joanne Oneil
    Sales Manager

    Explorers with this guide in their hands are sure to make the most of their visit to Lakeland – whether they’re returning for their annual family trip or making their first visit